Looking into strengthening your digital content marketing? Looking for a boutique agency who prioritizes boosting your brand?
We at NABBI are ready to help you!
We are a boutique agency specialised in creating valuable digital content marketing to drive your business forward.
We work exclusively with a defined number of independent, small to medium businesses. In doing so, we can optimize our time and expertise for our fixed clients.
Our ethos is to work closely together, being an extension of your team, with a high level of personal attention to build a meaningful, sustainable relationship.
When we work with you, we are loyal to your business. You being successful makes us happy.
You are in direct contact with us and we welcome your feedback.
Unlike larger marketing agencies, we do not offer a one-size-fits-all approach. With the relationship we build, you get a personalized marketing campaign that best suits your business, and can grow as your company does.
We provide a focused strategy, taking the time to know how to build excitement for your product or service. We develop brand awareness by using an authentic and engaging approach.
What is content marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. The key word here is valuable. Companies send us information all the time – but most of the time it’s not very relevant or valuable. That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day. It includes any form of messaging used to attract, educate, inform, persuade and inspire prospects moving them closer to becoming customers. The goal of content marketing isn’t necessarily an immediate sale but rather lead generation combined with strong brand recognition. In short, content marketing is about creating high-quality content to attract prospects and customers and converting them into engaged followers who will spread the word about products and services.
Why use content marketing?
Traditional advertising and marketing is great when it comes to consideration and buying. Content marketing taps into the first two stages of the buying process by raising awareness of solutions and educating consumers about a product they may have never considered before. By applying content marketing, businesses don’t have to engage in high pressure sales tactics. The trust that usually needs to be built up during an extensive sales cycle has already been created before knowledge of potential clients exists. Content marketing in the world today emphasizes on the importance of focusing on producing mobile-friendly content.
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